What is the MSA?

The Motive Structure Analysis MSA® is the key to unlocking intrinsic motivation. It measures intrinsic motivation, to permanently increase performance, commitment and satisfaction.

What drives people from within?

What makes people happy and balanced?

What motivates people permanently?

The MSA is the only tool that maps the most complete motivational, values,​and drive structure of people. It provides well-founded and understandable answers to these existential questions about joy in life and performance, meaning and self. 

18 basic motifs reveal your inner drive

The 18 basic motifs (inner drivers) including their bipolar, complementary characteristics are recorded, evaluated and capture the basic emotional character of a person and how they influence our perception, our feelings and thoughts, our communication and our behaviour.



Raj's coaching has really helped me get clear on what motivates me and how I can live a more fulfilling life and successful career. She has been particularly effective at identifying where I have conflicting priorities and coaching to help me create effective solutions for myself. Raj has strong empathy and is somehow able to help me the things that matter most to me.


Media Director

The coaching helped me crystallize my strengths and motivators. I came away with clear direction for my personal and professional life. I would recommend Raj to anyone.


Software Engineer

Raj is energetic, helpful, prepared and an absolute pleasure to talk to. I have highly recommended her services to many of my friends and colleagues. Her insights, ideas and enthusiasm are invaluable.

Example Curriculum

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Available in days
days after you enroll
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days after you enroll

Raj Hayer

Raj is a certified MSA coach and has been coaching for over 30 years, including leading teams, mentoring, and career coaching. She first came across the MSA in 2014 and has used it ever since to help others understand their motivations, sustain their balance, energy and achieve success.

She will lead you through your MSA results to help you understand how your intrinsic motivators can be maximized in your personal and professional life to achieve success.


All coaching services and communication, online, email, or otherwise, delivered by Raj Hayer Ltd. and information outlined in this report and on the website are meant to help you identify the areas in your life AND CAREER that can be improved, to give you a new perspective or new information that can be useful to your success.  
Coaching is a comprehensive process that may involve different areas of your life, including work, finances, health, relationships, education, and recreation. However deciding how to handle these issues, incorporate coaching principles into those areas, and implementing choices is exclusively your responsibility.  

Coaching is not professional mental health care or medical care. 
We are not personal psychologists; this is not a psychology tool. Therefore if you feel psychologically stressed to the point that it is interfering with your ability to function, please have the courage to seek the help you need in the form of professional medical doctors, psychiatrists, or a therapist. Coaching is not therapy and does not substitute for therapy if needed, and does not prevent, cure, or treat any mental disorder or medical disease.  

We are mental health advocates. 
Coaching may augment your therapy, but only when major emotional and psychological wounds are healed or in the process of being healed. Coaching is not to be used as a substitute for counselling, psychotherapy, psychoanalysis, mental health care, substance abuse treatment, or other professional advice by legal, medical, or other qualified professionals.  

Be your own advocate. 
You are solely responsible for creating and implementing your own physical, mental and emotional well-being, decisions, choices, actions, and results arising out of or resulting from the choices. The information shown on this web page or expressed during coaching or in courses is intended to be general information with respect to everyday life and career issues. Information is offered in good faith - you do not have to use this information.  

Any decisions you make and the consequences thereof are your own. 
All information shared for billing or sessions is held confidential. Your personally identifiable information is never sold, traded, or given away. Nothing in the content materials shall be considered legal, financial, or actuarial advice. We are not liable or responsible for any actions or inaction, or for any direct or indirect result of the choices you make and actions you take.